The fine print,
in plain English.

Custom. Every build starts on a blank artboard — the layout, the type scale and the colour palette are decided for your brand. We do not keep a library of pre-made sections to drop your logo into.

Four to six, and we decide together before anything is drawn. The page list is written into the brief so there is never a disagreement later about what was included.

Then we build around them and the two included logo options simply go unused — the price does not change. If you have a brand guide, send it; if you have a logo in a low-resolution PNG, we will redraw it cleanly.

We will structure it, tighten it and tell you plainly when a section is not saying anything. Long-form copywriting from scratch sits outside the base package — flag it in your brief and we will quote it.

Static sites by default: hand-written markup, no page builder, no CMS you have to log into unless you asked for one. That is why they load fast and why there is nothing to keep paying for after handover.

On-page work written into the build: a strict heading hierarchy, unique titles and meta descriptions, descriptive alt text, clean URLs, a sitemap, structured data and a page weight kept low enough to load quickly on a phone. The full split between that and the paid upgrade is laid out on the pricing page.

No honest studio will promise that. Ranking depends on your competition, your domain history and how much content exists behind the site. What we control is that nothing technical is holding you back on day one.

Fast enough that speed stops being a topic. Static output, no framework runtime shipped to the browser, system fonts where a webfont is not doing real work, and images sized properly before they ever reach a visitor.

Send the enquiry form with as much detail as you can stand to write. One of us reads it and calls you to confirm scope and price — that is why a reachable phone number is required.

Days rather than weeks, once content and requirements are settled. Mockups come early; a live preview follows soon after. The honest bottleneck is almost always waiting on content from your side.

You get a short checklist of exactly what is needed. If something is missing we will suggest what to write or how to source an image rather than letting the build stall.

Yes, and it is often easier — an existing site tells us what works, what your customers ask about and which pages actually get traffic.

The site is yours and you are free to never speak to us again. If you would rather not touch it, monthly maintenance is available; it is optional and cancellable, and nothing breaks if you stop it.

Because a flat fee only stays fair if the scope is fixed. Written requirements protect you from a price that creeps and protect us from a project that never ends.

You do, from the moment the final payment clears. We hold rights only until then. The handover includes the repository, the deployed site and every asset made for you — see the terms for the exact wording.

Never. The domain and hosting accounts are registered in your name and stay under your control throughout. We will happily set them up with you, but we do not hold the keys.

Yes — we reserve that right, and it is how a young studio earns the next client. If your project is genuinely confidential, say so in the brief and we will agree otherwise in writing.